The e-commerce industry faces a critical challenge as customer acquisition costs surged 222% over eight years, while only 42% of companies accurately measure customer lifetime value. This measurement gap leaves substantial revenue opportunities untapped despite research showing existing customers convert at 60-70% rates compared to 5-20% for new prospects, making them 5-25 times more profitable to engage.
Rokt helps retailers maximize existing customer revenue through a comprehensive platform addressing post-purchase optimization, loyalty acceleration, intelligent segmentation, and marketplace distribution. The technology operates at enterprise scale, processing 7.5+ billion transactions annually and analyzing 1.95 trillion data points to deliver real-time personalization across 33,000+ active clients.
Effective upselling generates 10-30% revenue increases on average, with strategic implementation driving 20% customer lifetime value improvements. Cross-selling contributes 10-30% of e-commerce revenues for companies executing effectively. Rokt’s machine learning automatically optimizes product recommendations after payment completion at zero risk to initial conversions. Rokt Aftersell generates millions in incremental revenue from 4,800+ brands. Rokt Thanks generates up to $500K in incremental profit per 1M transactions.
The AI engine balances commercial outcomes with user experience by testing offer types, discount levels, and messaging variations across billions of transactions. One-click upsells remove friction by allowing customers to add complementary products without re-entering payment information. Research shows that upselling strategies achieve approximately 20% conversion rates when executed effectively, directly increasing customer lifetime value.
Network distribution transforms loyalty program effectiveness. Rather than limiting visibility to owned properties, Rokt enables retailers to run campaigns across premium e-commerce sites. Retailers like JCPenney and Cinemark distribute loyalty offers during high-intent transaction moments, driving enrollment and repeat purchases. Data from 7.5+ billion annual transactions enables lookalike modeling across thousands of active clients to identify high-value patterns invisible to isolated systems.
Smart segmentation capabilities extend beyond individual retailer data. The platform dynamically selects between internal promotions and third-party offers based on real-time customer data, differentiating messaging by membership status and automatically testing discount levels. Studies show 73% of consumers prefer personalized shopping experiences, making this essential for maximizing value.
Access to 1.2 million products from 4,600+ premium brands through Rokt Catalog enables cross-channel revenue extension without operational complexity. Retailers expand catalog breadth without inventory risk or fulfillment overhead. Brands reach new customers by distributing products on partner marketplaces. The network effect generates incremental revenue for all participants. Personalized recommendations drive 10-30% of average e-commerce site revenues.Measurable impact includes 20-40% customer lifetime value increases from effective upselling and 20% profit increases from cross-selling strategies. Companies excelling at personalization generate 40% more revenue than competitors. Research confirms 20% of customers typically generate 80% of company revenue, making targeted engagement essential. A 5% increase in retention can improve profitability by 25% or more. Processing transactions at enterprise scale creates data advantages that isolated retailers cannot replicate. As acquisition costs continue rising, Rokt provides the technology infrastructure retailers need to systematically extract maximum value from current customers through proven cross-selling tactics.
