Sellers scrutinize agency performance through measurable checkpoints that reveal actual capability. Timeline evaluation separates competent partners from hollow promises. Reviews dissect whether agencies deliver within stated periods or drag campaigns into month-long mediocrity. Platforms like My Amazon Guy Reddit Reviews agency discussions expose real experiences where sellers track performance against specific deadlines. Smart evaluation examines three-month, six-month, and twelve-month markers. Each phase reveals different competencies. Initial setup speed matters less than sustained growth patterns.
Initial campaign setup
First thirty days expose execution speed and technical competence. Agencies worth their fees launch campaigns within five business days. Not two weeks. Five days maximum. This window includes keyword research completion, ad group structuring, and bid strategy implementation. Fast deployment signals organizational strength and process maturity. Setup quality beats setup speed when both compete. Rushed campaigns hemorrhage budgets through poorly matched keywords and scattered targeting. A methodical fourteen-day launch with thorough competitor analysis and strategic keyword selection outperforms hasty five-day deployments that require immediate restructuring. Reviews highlighting this balance demonstrate seasoned perspective. Sellers who track both metrics gain clearer agency assessment capabilities.
Performance stabilization period
Campaigns need sixty to ninety days before meaningful patterns emerge. Early fluctuations reflect market testing rather than strategy failure. ACoS swings of fifteen percent during this phase remain normal. Agencies that panic and overhaul campaigns weekly never achieve stability. Reviews that ignore this reality mislead sellers into unrealistic expectations. Three-month marks separate strategic agencies from reactive ones. Watch for consistent bid refinement rather than dramatic overhauls. Strong performers adjust bids daily but maintain core strategy intact. They trim underperforming keywords gradually. Weak agencies restart campaigns every few weeks, resetting learning algorithms and wasting previous data collection. Track how many complete campaign rebuilds occur. Zero rebuilds in ninety days signals confidence. Three or more rebuilds indicates flailing.
Scaling phase execution
Months seven through twelve test the agency’s capacity to expand winning strategies. Budget increases should produce proportional sales growth with maintained or improved efficiency. Doubling ad spend should generate near-doubled revenue without ACoS explosion. Reviews tracking this scaling ability reveal agencies capable of sustained management versus those who stumble when campaigns outgrow initial parameters. Successful scaling requires:
- Daily bid monitoring across expanding portfolios
- Weekly budget reallocation toward top performers
- Monthly strategic reviews identifying new opportunities
- Quarterly competitive analysis updating keyword strategies
Agencies that maintain sub-twenty percent ACoS while tripling ad spend in six months demonstrate exceptional capability. Most plateau at doubling budgets before efficiency deteriorates. Reviews documenting actual scaling numbers provide concrete timeline expectations rather than vague promises.
Long-term partnership value
Year-two performance separates transactional agencies from strategic partners. Mature campaigns require different management than new launches. Optimization becomes incremental rather than dramatic. Strong agencies shift focus toward market share defence and emerging keyword opportunities. They refine rather than rebuild. Reviews covering eighteen to twenty-four months reveal relationship durability and adaptation capability. Agencies maintaining consistent communication frequency and proactive strategy updates earn continued business. Those who disappear after initial success or only respond to seller inquiries demonstrate limited partnership value. Track response frequency over time. Monthly proactive updates signal engagement. Quarterly or less suggests neglect.
Timeline assessment demands specific metric tracking across defined periods rather than general satisfaction feelings. Thirty-day setup completion, ninety-day stabilization, six-month profitability, and twelve-month scaling capability create measurable evaluation frameworks. Reviews providing these concrete checkpoints enable informed agency selection. Vague praise or criticism without a timeline context offers minimal decision-making value. Track numbers. Ignore feelings. Measure results against stated deadlines consistently.
